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Le 3 December 2018, 04:09 dans Humeurs 0


  In the debut 2018 report, Forrester found that I&O experts are intended for finding the most complete administration and security stages for all OSs. These stages not just  CMT or EMM device, yet in addition incorporate extra controls for dealing with the end clients themselves — character and access the executives (IAM), portable danger location (MTD), and an extensive variety of bolstered OSs.

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  So, it is Forrester's conclusion that UEM is basic to strike the harmony among security and representative experience. Representatives need whenever, anyplace access to mission-basic information —, for example, email and inner applications — yet this can't trade off information security.

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  This advance toward a completely versatile workforce could be because of the appearance of Windows 10. In the current year's Wave Report, Forrester found that 47 percent of worldwide IT chiefs report executing a UEM on account of Microsoft's rearrangements of Windows 10 the board. 60% of respondents additionally concurred with the explanation that "we will oversee Windows 10 gadgets with similar apparatuses we use to oversee cell phones."

  Diving Into the Vendor Scorecard

  The seller scene in 2018 has stayed consistent, however the stages have made huge progressions. It is a development driven by four key differentiators Forrester characterizes:

  Bolster customary and present day the board strategies.

  Offer logical IAM.

  Utilize examination to help direct basic leadership.

  Adequately serve the necessities of exceptionally controlled clients.

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Last month, there was another brouhaha in the programmatic

Le 30 October 2018, 03:39 dans Humeurs 0


   ad world. It was revealed that was a new ad-buying practice was happening and apparently very few people knew that it is going on.

  Devised by the ad marketplace Index Exchange and hailed as the latest innovation in programmatic bidding we discovered a practice called ‘bid caching’. New technology that was designed to reduce latency, thereby creating faster ad serving. It was a supposed master stroke by the company, it’s just a shame they didn’t tell anyone they were doing it.

  Many ad buyers were surprised to have been duped by yet another ad tech deception, but is this a big fuss over nothing?

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  Bid caching is the process of retaining a bid when a buyer fails to win an impression and then applying that bid to a later ad-request. The technique is used to extend bids in programmatic ad auctions, by tweaking the ad targeting criteria without the buyer knowing. DSps (demand side platforms) bidding on specific user profiles, i.e. High net worth automotive enthusiasts, found that their bids were rolled onto other auctions containing different user attributes. Or, to put another way, buyers were not getting what they were paying for.

  Does bid caching help to reduce latency? Yes, it does, particularly across platforms like mobile, so publishers are of course open to the practice. However, buyers take a very different view, mainly because of the way it was happening. They felt somewhat cheated and who can really blame them?

  The world of ad tech has come under the microscope many times in recent years. Last year we had the problems with bot fraud which resulted in the closure of companies linked to the practice, and more recently the issues of ad viewability. Marketers are concerned about a lack of transparency in relation to media placement, specifically the results they are getting or where exactly their ads are appearing and what was paid for them. This is leading to more advertisers taking programmatic buying in-house, giving them greater controls internally. There have been many questions raised about how media is being bought and traded. Brands, agencies and tech vendors need to demonstrate their ethical practices and let people know what they can expect from their products and services. This also applies to ad exchanges.

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  It is estimated that by 2019, 83.6% of all US digital display ads will be bought, served and sold using automated technologies. This is according to eMarketer. While the future is looking good for programmatic it means that it will come under even greater scrutiny, and partnerships will only work well if there is transparency and two-way trust.

  This is an industry built on innovation, the ad world is highly demanding and constantly needs invention to drive it forward. We are continuously developing new ad technology, as are many other companies involved in programmatic, and the industry needs that to thrive. Bid caching is without question a clever piece of technology but you cannot introduce something like that without making sure everyone is happy to use it. That said, it has been put on pause for now and is unlikely to continue in its current form.

  The main issue here is about trust and the perceived lack thereof in the adtech space. However, agencies must play their part too. One option is to set up their own “cyber fraud” divisions to audit log level data from their tech partners and ensure no untoward auction dynamic manipulation is occurring. Agencies do need to be more active in preventing unethical, opaque practices, after all they have a responsibility to their clients and ultimately recommend these tech partners to them.

  Ultimately, whichever way you look at it, bid caching is another blow to the industry, so it’s a case of two steps forward, one step back.

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The recent Google ad boycott is a wake-up call to the advertising industry

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China’s investment overseas grows steadily desite trade tensions

Le 10 September 2018, 06:00 dans Humeurs 0

  : reort


  Nation’s investment overseas has steady gains desite trade clash

  China's investment in overseas destinations osted steady growth in the first seven months of 2018 desite increasing restrictions imosed by US and EU regulators on Chinese investors amid escalating trade tensions, a reort showed on Thursday.

  From January to July, China's non-financial foreign direct investment (FDI) exanded 14.1 ercent year-on-year to $65.27 billion, according to a reort issued by the China Council for the romotion of International Trade (CCIT).

  As of the end of 2017, China's cumulative FDI was $1.482 trillion, ranking No.8 in the global market, the reort showed.

  "China's investment outflow is now at its eak, and the growing limits Chinese comanies faced in overseas mergers and acquisitions (M&am;A) have not affected the steady growth momentum of FDI," Zhao ing, the director of the international trade deartment at CCIT, was quoted as saying in the reort.

  Zhao also forecast that China's FDI will continue to ost high-seed growth desite some negative imact from rising trade friction with the US.

  In the first half of 2018, China's investment exerienced a shar decline in the US, while the EU jumed to become the to destination for domestic investors' overseas M&am;A, according to another reort by research firm wC.

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